The ESPN Sports Poll, a product of TNS Intersearch,
asked about 1,000 MLB fans in the N.Y. DMA from September
'98-August '00 to name their favorite MLB team. The
following is a demo profile comparison of those that named
the Yankees and Mets as their favorite team, compared to
that of the N.Y. population. In the survey, 50% of
respondents in the N.Y. DMA said the Yankees were their
favorite team, and 20.4% named the Mets (ESPN Sports Poll).
INDEX TO INDEX TO
N.Y. POP YANKEES N.Y. DMA METS N.Y. DMA
GENDER n= 2,531 569 200
Male % 51.7 58.9 114 61.6 119
Female % 48.3 41.1 85 38.4 80
AGE n= 2,502 564 198
12-17 % 14.6 22.3 153 11.7 80
18-24 % 15.2 19.5 129 11.7 77
25-34 % 18.7 17.9 96 13.4 72
35-44 % 19.1 16.2 85 22.8 120
45-54 % 14.1 11.7 83 14.8 105
55-64 % 8.9 6.7 75 11.7 131
65+ % 9.4 5.7 60 13.8 147
RACE n= 2,432 542 195
White % 52.0 40.6 78 62.5 120
African-Amer % 20.4 24.7 121 21.6 106
Hispanic % 20.8 28.1 135 11.1 53
Asian % 2.1 1.8 85 2.3 110
Other % 4.6 4.3 93 1.9 42
HOUSEHOLD
INCOME 18+ n= 1,654 355 143
LT $12K % 6.0 8.1 135 2.7 44
$12K-$19,999 % 8.7 7.7 89 3.2 37
$20K-$29,999 % 14.7 9.7 66 19.2 131
$30K-$49,999 % 24.5 28.6 117 20.8 85
$50K-$74,999 % 18.0 15.8 88 19.8 110
$75K-$99,999 % 12.9 12.1 94 15.6 121
$100K-$149,999 % 9.5 12.1 128 10.2 108
$150K+ % 5.6 5.9 104 8.4 150
EDUCATION n= 2477 562 195
Youth Gr 6-12 % 14.4 22.1 154 11.6 80
LT/Some HS % 12.6 10.6 84 11.9 94
HS Grad % 25.6 23.5 92 27.9 109
Some Coll % 18.1 17.1 95 16.1 89
Coll+ % 29.3 26.7 91 32.5 111
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