"GAME" OVER: TERRY LEFTON TAKES HIS CRAFT TO THE STANDARD

          TERRY LEFTON is leaving BrandWeek magazine after nine
     years to become Marketing Editor at The Industry Standard,
     the weekly magazine on the Internet economy, and its
     companion Web site, thestandard.com.  Lefton has written
     specifically on sports business while at BrandWeek, and was
     most recently Editor At Large for the advertising and
     marketing trade publication.  On leaving BrandWeek, Lefton
     said, "It was the best job I ever had, but it was time to do
     something new."  Joining The Industry Standard on November
     6, Lefton will continue to write on Internet-related sports
     marketing issues as part of his editorial beat.  A
     replacement at BrandWeek has not been named (THE DAILY).