SCATTER SHOTS: NETS BEMOAN LOW DEMAND FOR NBA AD BUYS

          Both Turner Sports and the Fox Sports RSNs report "high
     single to low double-digit CPM increases" in the NBA scatter
     advertising marketplace over last year, "but pacing is level
     -- if not slower" -- than the '99-2000 season, according to
     Megan Larson of MEDIAWEEK.  Media buyers said that the cause
     of the "soft demand" is that there are "too many sports-and-
     entertainment entities going after too few dollars."  Turner
     Sports Senior VP/Sales & Marketing Keith Cutler said that
     because the NBA last season "performed below ratings
     expectations, networks have been forced to reduce their
     asking price per rating point, which on a national basis
     amounts to" a 10% decrease.  Cutler added the Olympics "took
     the money out of the marketplace," and "took the decision
     makers out" of the buying process, referring to media buyers
     that traveled to the Games.  Cutler "expects" the market to
     "pick up after" the World Series (MEDIAWEEK, 10/16 issue).