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NFL STAYING IN NEUTRAL ZONE ON NRA ADS ON RADIO BROADCASTS

          While the NRA continues to run radio ads during the
     game broadcasts of a few NFL teams, NFL VP/Communications
     Greg Aiello said that the league has "no veto power over
     sponsorship of its teams' radio broadcasts and does not take
     sides in political issues," according to Kevin Mulligan of
     the PHILADELPHIA DAILY NEWS.  Aiello: "The fact that the NRA
     has purchased advertising on game broadcasts is not an
     endorsement of any kind."   Aiello did say that the NFL
     "does prohibit associations with sponsors that could affect
     the game's integrity, such as casinos."  Meanwhile, an
     Eagles spokesperson said that the team has "received little
     reaction" to the NRA ads, which are "sold independently" by
     the Eagles' flagship station, Infinity/CBS-owned WYSP-FM. 
     WYSP Operations Manager Tim Sabean said that the station has
     "received negative and positive feedback regarding" its
     association with the NRA and added, "Anyone with an opposing
     view is just as welcome to buy [ad] time and express it in
     the same manner."  Michael Smith, Account Exec at DC-based
     Edmonds Associates, the NRA's ad agency, said that he
     "expects other Infinity/CBS-owned stations carrying NFL
     games to air the spots" (PHILADELPHIA DAILY NEWS, 10/18).

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