TV MONITOR: All three national nightly sports news
shows last night led with Heat C Alonzo Mourning announcing
he will miss the season due to a kidney condition. The
10:00pm ET 60-minute edition of FSN's "National Sports
Report" followed Mourning with a preview of the Mariners-
Yankees ALCS Game Six. "NSR" had 6:43 of total MLB
coverage. Last night's 11:00pm ET 30-minute edition of
CNN/SI's "Sports Tonight" followed Mourning with an injury
update on Bills QB Rob Johnson. "Sports Tonight" had 2:46
of total MLB coverage. Last night's 12:00am ET 60-minute
edition of ESPN's "SportsCenter" followed Mourning with
coverage of the Cardinals-Mets NLCS Game Five.
"SportsCenter" had 9:22 of total MLB coverage (THE DAILY).
NOTES: MA-based Woolf Associates signed rep deals with
ESPN Radio anchor Wayne Soares and NESN "Sportsdesk" anchor
Wendi Nix. Woolf Senior Dir of Athlete Marketing & General
Counsel Kim Zayotti will handle both clients (Woolf)....FSN
Pittsburgh averaged a 3.4 rating for Pirates games this
season, down 24% from last year's 4.5 (PITTSBURGH POST-
GAZETTE, 10/16)....In Tacoma, Don Ruiz reported that 28
Canucks games will be broadcast into the Puget Sound area on
KBCB. Additionally, the Canucks will advertise in the WCHL
Sabercats' game program and on Sabercats radio broadcasts.
Sabercats GM Frank Colarusso, on the Canucks presence in the
market: "They're far enough away where it wouldn't take away
ticket buyers from here in the marketplace (Tacoma NEWS-
TRIBUNE, 10/16)....Fox Sports is "utilizing a special
graphing program" from UT-based software company Corda
Technologies for FoxSports.com. Corda's "PopChart" program
"instantly assembles statistics on anything from sports
events to company sales data and visualizes them" with
graphs or charts on a Web page. Corda President & CEO Neal
Williams: "We have talked to ESPN, CBS Sportsline, CNN/SI,
and they have all expressed a lot of interest. We fully
expect to have a half-dozen major Internet sites using our
system by next year" (SALT LAKE TRIBUNE, 10/16).
