Home Depot has "agreed to a new three-year contract" to
continue as primary sponsor of the Joe Gibbs-owned No. 20
Winston Cup Pontiac and driver Tony Stewart, according to
Mike Mulhern of the WINSTON-SALEM JOURNAL. While terms of
the deal were not disclosed, Mulhern wrote that Gibbs was
"pushing" Home Depot "hard to dramatically increase its
sponsorship from this year's estimated" $5M per season to
about $12M per year, "to keep pace with [the] UPS, Pfizer
and Dupont sponsorships" (WINSTON-SALEM JOURNAL, 10/14).
MORE TEAM NEWS: Penske-Kranefuss Racing's No. 12 Ford
with driver Jeremy Mayfield featured the official MLB World
Series logo at Sunday's Winston Cup race at Talladega and
will also sport the logo for Sunday's race at NC Speedway in
Rockingham. Additionally, Mayfield's car will feature logos
for the MLB Authentic Collection, as well as the AL and NL.
Action Performance will develop a line of die-casts around
the World Series car (MLB)....In Dallas, Tony Fabrizio
reported that the Dick Simon-owned IRL car has renewed its
primary sponsorship deal with aircraft insulation
manufacturer Mexmil for three more years. Additionally,
Simon said that he "hopes to run a second car next year and
that Mexmil is working with Boeing and Northwest Airlines on
a possible sponsorship" (DALLAS MORNING NEWS, 10/14).
PRIME REAL ESTATE: Real estate company Re/Max Int'l has
signed a three-year deal to replace Bondo/Mar-Hyde as title
sponsor of the ARCA racing series (AP, 10/14).
