THE GARDEN GROWS: MSG INKS PANASONIC, RE-UPS WITH OTHERS

          MSG Exec VP/Ad Sales Joe Gangone said that "he signed
     Panasonic to a multimillion-dollar deal that includes the
     company becoming the official electronics supplier" to MSG
     for the Knicks and Rangers, according to Jon Lafayette of
     ELECTRONIC MEDIA.  Under the deal, "some of" Panasonic's
     equipment will be used by the teams, and, "of course,
     Panasonic will run a schedule" of ads during games.  But
     Gangone added Panasonic is "going to be more heavy (on)
     signage and promotion."  Lafayette notes that the promos
     have "yet to be finalized," but the deal gives Panasonic the
     rights to the teams' marks in marketing efforts.  Meanwhile,
     IBM and MCS Cannon have recently renewed MSG marketing
     deals, Atlanta-based Delta Airlines signed a "bigger deal
     than last year," and Nextel is "another new sponsor."  Most
     of the deals "involve multiple facets with several different
     assets of Cablevision" (ELECTRONIC MEDIA, 10/9 issue).