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NHL TEAM NEWS: MARIO WISHES TIX SALES WERE SUPER; L.A. WOES

          Penguins Owner Mario Lemieux "seems genuinely concerned
     about the team's season-ticket sales to date.  Enough to
     suggest that they don't bode well for the long-range future
     of the club," according to Dave Molinari of the PITTSBURGH
     POST-GAZETTE.  Lemieux: "Long-term, we have to be concerned
     a little bit about season tickets.  It's not where it should
     be for this city and what we have accomplished over the last
     10 years and in the history of this franchise."  Molinari
     adds that the team has sold the "equivalent of about" 9,400
     full-season ticket packages, "roughly the same total they
     had at the end of last season, and 1,100 shy of their
     initial objective" for this season.  Lemieux "declined to
     speculate on why ticket sales have been slower than
     expected, but seemed to suggest that complacency might be a
     factor."  Lemieux: "Sometimes, people take things for
     granted" (PITTSBURGH POST-GAZETTE, 10/12).  Also in
     Pittsburgh, Bill Modoono writes that Lemieux is "not a
     broken man ... but certainly a disappointed one" because of
     the team's ticket sales.  Penguins COO Tom Rooney: "We're
     disappointed. We'll have to sell a lot of tickets at the
     gate" (TRIBUNE-REVIEW, 10/12).  Lemieux said attendance for
     the team's two season-opening games against the Predators in
     Tokyo (see THE DAILY, 10/10) "was a little bit low.  The
     first game there was about 12,000 or 13,000 people.  In a
     huge building like that [17,500-seat Saitama Super Arena],
     it was not a good site.  The NHL has to rethink the purpose
     of going over there" (Pittsburgh TRIBUNE-REVIEW, 10/12).
          KINGS' CROSSROADS? In L.A., Karen Crouse writes that 
     the NHL "continues to fly below the general public's radar"
     in the country's second-largest TV market.  Crouse: "Yes,
     hockey in L.A. is N.D. (Not Dandy)."  Bette Midler's new
     sitcom debut "generated more buzz around town than" the
     Kings' 2000-01 home debut, both held last night.  Tuesday
     night, 1,000 tickets remained unsold, but they "must have
     been snatched up at the last minute as the game was
     announced as a sellout" (L.A. DAILY NEWS, 10/12).

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