TV MONITOR: Last night's 10:00pm ET 60-minute edition of FSN's "National Sports Report" led with a preview of the Mets-Cardinals NLCS, followed by the firing of Blue Jays manager Jim Fregosi. The first non-MLB report, at 7:17 into the broadcast, was Heat C Alonzo Mourning possibly needing a kidney transplant. "NSR" had 6:14 of total MLB coverage. Last night's 11:00pm ET 30-minute edition of CNN/SI's "Sports Tonight" led with Mourning, followed by an update on the health of Celtics F Paul Pierce. The first non-NBA report, at 4:20, was Fregosi. "Sports Tonight" had 5:03 of total MLB coverage. Last night's 11:00pm ET 60-minute edition of ESPN's "SportsCenter" led with Stars-Hurricanes, followed by Oilers-Canadiens. The first non-NHL report, at 5:15, was a Hawks-Magic preseason game. "SportsCenter" had 9:54 of total MLB coverage (THE DAILY). THE BUZZ ON FANBUZZ: ESPN.com Mall has added TeamStore at ESPN.com, which is powered by FanBuzz.com (FanBuzz.com). CBS MarketWatch's John Thorsberg wrote that FanBuzz.com "will do approximately" $10M in revenue this year. It handles online sales of more than 15 teams and league clients like the NHL, the White Sox and the MLB Giants. FanBuzz.com co-Founder Scott Killian: "No consumers know who FanBuzz.com is, but that's OK. We power other brands, teams, leagues, schools, media partners and even manufacturers. We are here to enable other already established brands" (CBS MarketWatch, 10/7). NOTES: ABC's "MNF" coverage, featuring Buccaneers- Vikings, averaged a 14.9/25 national Nielsen rating, making it the highest rated "MNF" broadcast since Week 1's 15.3/26 featuring Broncos-Rams (HOUSTON CHRONICLE, 10/11). "MNF" averaged 22 million viewers and a 9.7/25 in the 18-49 adults demo (HOLLYWOOD REPORTER, 10/11)....The Grizzlies reached a three-year partnership with CISL-AM to carry all games during the 2000-01 season. CISL is the No. 2 AM station in British Columbia. The deal also calls for a promotion alliance with CISL's sister station, the No. 1 station in Vancouver (Grizzlies)....FSN's coverage of 96 Tigers regular season games in 2000 averaged a 3.1 local cable rating (57,350 HHs) in the Detroit area, up 19% from last year's 2.6 (FSN)....USA TODAY's David Lieberman reports that bids "were due Tuesday" for "struggling" Times Mirror Magazines. The sale "may bring as much as" $500M. Tribune Co. "likely will pick a winner this week" (USA TODAY, 10/11).
