BRONCOS INK CONTRACT EXTENSIONS WITH LOCAL BROADCASTERS

          The Broncos received "about" $40M -- "one of the most
     lucrative local media packages in the NFL -- in return for
     matching five-year contract extensions" that give KOA Radio
     and KUSA-NBC exclusive broadcasting rights and "behind-the-
     scenes access" through the 2005 season, according to Adam
     Schefter of the DENVER POST.  KOA paid "up to" $28M for the
     right to continue serving as the Broncos' flagship radio
     station, a role it has performed since '69.  KUSA paid $12M
     to broadcast the Broncos' preseason games, "as well as the
     opportunity for behind-the-scenes access and the right to
     help the team promote and sponsor its new stadium."  KUSA
     "outbid" Fox and KCNC-CBS, which "revealed this week it is
     scaling back the budget it uses" for  the Broncos.  Broncos
     VP/Business Operations Joe Ellis: "It's where we should be
     and where we wanted to be.  Now listeners and viewers don't
     have to change their dials or stations" (DEN. POST, 10/11).