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HOW THE GARDNER WILL GROW AND OTHER OLYMPIC MARKETING NEWS

          U.S. Gold medal-winning wrestler Rulon Gardner has
     signed a rep deal with TX-based Suttle Advisors for contract
     negotiations, product endorsements, marketing, financial
     planning and media and PR (Suttle).  Gardner appeared on the
     "Late Show" with David Letterman Friday and read the "Top
     Ten Cool Things About Winning An Olympic Gold Medal."  Among
     highlights: No. 10) Make you most impressive person at any
     party, unless Marion Jones shoes up; No. 7) You can get,
     like, $100 bucks for it on eBay; No. 5) The instant marriage
     proposal from Darva Conger;  No. 2) Finally I have an excuse
     for why I've been rolling around on the floor with guys for
     the past 20 years;  1) No tie?  No problem (CBS, 10/6).
          THE WATERLINE: In AZ, Glen Creno wrote that U.S. Gold
     medal-winning swimmer Misty Hyman was offered $16,000 to
     appear on a Wheaties box, but Hyman "rejected the money" so
     she could continue to compete for Stanford Univ.  Meanwhile,
     U.S. Gold medal-winning swimmer Gary Hall Jr., a diabetic,
     recently inked a deal with Johnson & Johnson "to promote a
     blood glucose monitor" (AZ REPUBLIC, 10/8)....Australian
     Gold medal-winning swimmer Ian Thorpe has "ambitions to
     star" in NBC's "Friends."  Thorpe's agent, Dave Flaskas,
     said that Australian model Elle McPherson, who has appeared
     in a cameo role on the show, has "offered to help" Thorpe
     "achieve his acting goal" (REUTERS, 10/8).
          BEHAVIORAL SCIENCE: Magic Johnson, on the U.S. men's
     basketball team in Sydney: "I don't know if they thought it
     was going to be easy or if they just said, 'We're going to
     show up and be the [U.S.] and that's going to get us over.'
     ... I was embarrassed" ("Late Show," 10/6).  HSI's Emanuel
     Hudson, who represents three of the four members of the U.S.
     men's 4x100 Olympic relay team, spoke with Jim Rome about
     the team's behavior in Sydney: "The Games have become an
     entertainment industry, and to say that the way that [they]
     held the flag was somehow desecration to the flag, I think,
     is a little beyond the scope of reality."  SI's Rick Reilly,
     on the behavior of the track athletes: "I don't think they
     crossed the line, I think they spit on it, kicked it around
     with their foot and stamped on it. ... Here are these jokers
     making a mockery [of the flag].  You really wonder if they
     even know how they disgraced their nation."  Reilly, on
     sprinter Maurice Greene sticking out his tongue after the
     race: "I guarantee you, Emanuel, the only endorsement you're
     going to get for him now is for tongue depressors."  Hudson:
     "There's no question in my mind that these young men were
     not aware of the extent of what they were doing and how it
     played on TV" ("Last Word," FSN, 10/6).

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