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WHILE U.S. RIDICULED, NORM BLAKE GOES ON DRUG OFFENSIVE

          USOC CEO Norm Blake on Thursday "rejected claims
     positive drug tests have been covered up, claiming American
     athletes were being subjected to a 'witchhunt,'" according
     to Robinson & Magnay of the SYDNEY MORNING HERALD.  But
     Blake "admitted that there needed to be greater independent
     security of US drug testing procedures and the handling of
     cases to restore public confidence."  Blake plans to
     announce shortly who "will conduct a full review into the
     drug program."  Blake: "The USOC and the US Olympic movement
     has to regain this trust of the public at large" (SYDNEY
     MORNING HERALD, 9/28).  Blake, on a new independent watchdog
     group to review drug testing: "We need to create a vehicle
     in which the public at large will have faith in this third
     party."  In N.Y., Richard Wilner writes the move to create
     the group comes as the U.S. "took heat from many corners of
     the Olympic movement" over perceived cover-up of drug tests
     (N.Y. POST, 9/28).  Blake said that after meeting with USATF
     CEO Craig Masback, "he is convinced there was no cover-up,
     only shared concerns over confidentiality" (N.Y. POST,
     9/28). Meanwhile, in a letter to White House Drug Policy Dir
     Barry McCaffrey, Masback "has confirmed that there indeed
     are 'unresolved matters' concerning drug tests [involving]
     American athletes" (NEWSDAY, 9/28).  A SYDNEY MORNING HERALD
     editorial runs with the headline, "American Cover Up," and
     states, "The decade-long cover-up by the [USATF] ... is a
     disgrace to the Olympic movement. The cover-up reflects a
     shameful hypocrisy about the use of illegal drugs by US
     athletes" (SYDNEY MORNING HERALD, 9/28).  Front page
     headline in Thursday's SYDNEY MORNING HERALD: "Drugs:
     America Under Pressure" (SYDNEY MORNING HERALD, 9/28).  
          SPONSORS WATCH: USA TODAY's Bruce Horovitz reports that
     Olympic marketers are "wondering" if drug use, "and not the
     bribery scandal involving potential host cities - is now the
     critical hurdle facing the Olympic image."  Kodak's Dir of
     Corporate Partnerships Manny Rivera: "Drug use will become
     an increasingly important issue that the IOC will have to
     address."  But Horovitz writes, "No Olympic sponsors have
     defected yet.  None are even rattling sabers.  And no
     marketer has dropped Olympic athletes" (USA TODAY, 9/28). 
          LETTERMAN GIVES THE JUICE ON TOP TEN: On the "Late
     Show," CBS' David Letterman offered the "Top Ten Signs An
     Olympic Athlete Is Using Steroids."  Highlights: No. 9)
     During anger-fueled 'roid rage, Al Trautwig knocked cold
     with pommel horse.  No. 8) After losing 100-meter dash,
     turns green, bursts out of clothing and screams, "Hulk mad." 
     No. 7) At press conference, tearfully thanks mom, dad, wife
     and dealer.   No. 5) Last discus throw broke a window on the
     Mir Space Station.  No. 4) Left bicep is being considered as
     site of the 2008 Olympics.  No. 3) Future plans - run for
     governor of Minnesota.  No. 2) "Personal trainer": Robert
     Downey, Jr.  No. 1) He begins triple jump in Sydney and
     lands in Perth ("Late Show," CBS, 9/27).

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