FREE THE SNOW CAMPAIGN BEING BACKED BY NIKE SUBSIDIARY

          Burton Snowboards is "lending its name and legal
     resources to the Free the Snow campaign which began last
     winter in its fight against the snowboard bans" at Alta,
     Taos and Aspen ski resorts, according to Kathleen Carlson of
     the ASPEN DAILY NEWS.  Last winter, Nike's ACG "helped fund
     the campaign that achieved some momentum locally."  ACG
     spokesperson Dawn Leonetti said that the company "plans to
     remain involved in the Free the Snow campaign," but is
     "evaluating what unique and fun ways they might promote
     snowboarding access."  But Aspen Ski Co. spokesperson Rose
     Abello said that the company "will keep its snowboard ban
     for the season regardless of the new effort behind the
     campaign."  Burton VP/Marketing David Schriber, on the ban:
     "We're not saying our human rights are being violated, but
     it doesn't seem fair to us.  If there is some legal status
     here, then we'll pursue it" (ASPEN DAILY NEWS, 9/22).