The following lists the final national and cable
Nielsen ratings from recent sports events (THE DAILY).
EVENT DATE NET TIME RAT/SHR
NCAA Football: (regional) 9/16 ABC 3:30-7:00pm 3.5/9
"College Football Today" 9/16 CBS 3:00-3:30pm 1.4/4
NCAA Football: (regional) 9/16 CBS 3:30-7:00pm 4.5/11
"This Week In Baseball" 9/16 Fox 12:30-1:00pm 0.9/3
"MLB on Fox": (regional) 9/16 Fox 1:00-7:00pm 2.3/6
NCAA Football: Purdue-ND 9/16 NBC 1:00-4:30pm 3.8/11
"NFL Today" 9/17 CBS 12:00-1:00pm 1.9/6
NFL on CBS: (regional) 9/17 CBS 1:00-7:15pm 8.3/20
"Fox NFL Sunday" 9/17 Fox 12:00-1:00pm 3.3/9
NFL on Fox: (regional) 9/17 Fox 1:00-4:15pm 8.0/19
NFL on Fox: (Giants-Bears) 9/17 Fox 4:15-7:15pm 11.2/23
"MNF": Cowboys-Redskins 9/18 ABC 9:00pm-12:00am 13.5/23
US COV
EVENT DATE NET AREA AREA SHR 000
NCAA Football: VA Tech-ECU 9/7 ESPN 2.1 2.7 4 2137
KO Nation: Wright-McKart 9/9 HBO 1.0 3.0 6 1019
Winston Cup: Monte Carlo 400 9/9 ESPN 2.7 3.4 6 2720
PGA: Bell Canadian - Final Round 9/10 ESPN 2.7 3.4 6 2744
NFL: Cowboys-Cardinals 9/10 ESPN 7.0 9.0 14 7163
NOTES: For broadcast numbers, one ratings point =
1,008,000 homes. "COV AREA" = % of homes tuned into that
program in that network's universe of subscribers.
HOLDING THEIR OWN VS. THE GAMES? ABC's "MNF" is
averaging a 13.7/24 after three games, down 8% from last
year's 14.9/25, but up 1% from a 13.6/22 in '98, the last
time the NFL season began on Labor Day weekend. On Monday,
the Cowboys-Redskins game drew an average audience of 19.4
million viewers. The "MNF" broadcast was up 6% among adults
18-49 over NBC's Olympic coverage (8.7/24 to 8.2/23), 19%
among adults 18-34 (8.0/24 to 6.7/21), 96% among men 18-34
(10.6/32 to 5.4/17, 65% among men 18-49 (11.9/32 to 7.2/20)
and 51% among men 25-54 (13.0/32 to 8.6/22) (ABC)....CBS'
season-to-date NFL rating over three weekends is a 8.6/20,
down 13% from last year's 9.9/23 through the same
period....Fox' season-to-date NFL rating over three weekends
is a 10.2/23, even with last year. Fox' doubleheader last
weekend, going up against the Olympics, earned a 9.6/21,
down 4% from '99's 10.0/23. The early regional game was up
29% from a 6.2/15 last year, while the late game was down
18% from a 13.7/29...."MLB on Fox" is averaging a 2.8/9
after 17 weeks, down 10% from last season's 2.9/9 through
the same period....After three weeks, ABC's college football
coverage is averaging a 4.0/6, down 13% from a 4.6/12 last
year....NBC's three-game average for Univ. of ND football is
4.4/12, up 38% from a 3.2/9 in '99 (THE DAILY).
