BUCS GET NEW PEWTER PARTNER: Tampa-based Stampede
Worldwide was named the official Web development company for
the Bucs. Stampede gets signage at Raymond James Stadium
and marketing rights to team marks, and will be integrated
into BucVision programming during games (Stampede).
OTHER NOTES: In N.Y., Michel Marriott reported that
Reebok is "expected to release" next summer a "new kind of
sneaker" that company Dir of Technology Bill McInnis says
will "accurately tell its wearers not only how far they have
run or walked, but also at what pace and how many calories"
they lost while exercising. The shoes, called Smart Train,
will come in a $110 version and a $250 version (N.Y. TIMES,
9/21)....BRANDWEEK's Sonia Reyes examines Heinz' Bagel
Bites' $3M "Bite into Xcitement!" promo around the brand's
X-Games sponsorship. A sweeps tied to the promo "drew more
than" 50,000 entries. Robin Teets, Account Supervisor at
Ketchum, the agency that helped with the sponsorship, said
the "toughest" component in the promo's campaign was print:
"Tweens don't read newspapers, so we opted for alternative
tween-skewed titles like Thrasher" (BRANDWEEK, 9/18)....The
NFL has signed a deal for its Youth Football Programs to be
the exclusive national sponsor of ESPN The Truck, a 53-foot
mobile unit that will travel to various U.S. markets (ESPN).
