The NFL announced the return of JOHN COLLINS to the
league office as Senior VP/Entertainment Programming &
Marketing, where he will oversee the NFL's advertising and
design, market research, media planning, publishing and
traditional programming. Collins joined the NFL in '89 as
Dir of Sponsorship Sales with NFL Films and was promoted to
VP in '93. In '96, Collins was named to the newly created
position of NFL VP/Programming & Sales. Collins returns to
the NFL from a stint at Broadband Sports (THE DAILY).
CHANGES ON PARK AVE: The SPORTSBUSINESS JOURNAL's John
Rofe reports that NFL Commissioner PAUL TAGLIABUE is
continuing his "overhaul" of the league's N.Y. office by
consolidating corporate sales efforts under a single entity.
The new entity will be directed by VP JIM SCHWEBEL, who will
oversee all NFL corporate sales groups, including TV,
nfl.com and other various league entities. Tagliabue is
also "creating a new strategic planning and business
development unit" within the league office under the
direction of league Exec VP/Business Properties & Club
Services ROGER GOODELL (SPORTSBUSINESS JOURNAL, 9/18).
