Sponsorships Advertising Marketing

SPONS-O-METER: CAN YOU TOP THIS? IOC'S WORLDWIDE PARTNERS

9.15.2000

          THE DAILY continues "Spons-o-Meter," a list of the
     official corporate sponsors of various leagues, governing
     bodies and events.  Today: THE IOC's TOP sponsors. Deal time
     frame indicates year in which the company joined the TOP
     program along with the year through which its partnership is
     effective.  The TOP program began in '85 (THE DAILY):

TOP SPONSOR      CATEGORY                         DEAL TIME FRAME
Coca-Cola        Non-Alcoholic Beverages             1986-2008
Kodak            Film/Photographics & Imaging        1986-2008
Visa             Consumer Payment Systems            1986-2004
Panasonic        Audio/TV/Video Equipment            1987-2004
SI/Time          Periodicals/Newspapers/Magazines    1987-2004
IBM              Information Technology              1993-2000
Xerox            Document Publishing & Supplies      1993-2004
John Hancock     Life Insurance/Annuities            1994-2004
UPS              Express Mail/Package Delivery       1994-2000
McDonald's       Retail Food Services                1997-2004  
Samsung          Wireless Communications Equipment   1997-2004

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