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HAVE FORMER NFL COACHES, EXECS GONE DOT-CRAZY FOR DOT-COMS?

          Former Saints VP Terry O'Neil "is putting his passion
     for media and pro football into 'RealNFL,'" a new Web site
     that will cover the game "from an insider's perspective,"
     according to Leonard Shapiro of the WASHINGTON POST.  O'Neil
     has "enlisted" former coaches Dick Vermeil, Bobby April and
     Zaven Yaralian to write for the site.  49ers GM Bill Walsh
     "has promised to contribute" to the site when he leaves the
     49ers, "which could happen after this season."  O'Neil said
     a "requirement" for writing for RealNFL is you "must have
     worked in the game" as a coach, exec or consultant because
     the site is "only looking to attract the serious fans." 
     O'Neil: "I've asked casual fans not to log on.  This is
     really for strictly hard-core enthusiasts" (WASHINGTON POST,
     9/13).  Meanwhile, BOSTON.com's Eddie Medina reported that
     former coach Pete Carroll is a contributor to MyTeam.com and
     "is helping create a company" with CNN/SI NFL reporter Pat
     Kirwan which Carroll said will target "the football
     crazies."  Carroll has also "been working as a spokesperson"
     for the NFL Youth Program (BOSTON.com, 9/12).

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