The Back Of The Book

FINAL WNBA TV RATINGS SHOW NBC/ESPN RATINGS DIP FROM '99

9.12.2000

          THE DAILY lists the final TV ratings for the WNBA on
     its three broadcast partners: NBC, ESPN and Lifetime.  Note:
     NBC and ESPN numbers are for the regular season only, while
     Lifetime's numbers include playoff broadcasts (THE DAILY).

     NET            YR   # OF GAMES  RAT/SHR (HHS)        % +/-
     NBC           '97      11       2.0/6                 -- 
                   '98      11       1.5/5                -25%
                   '99      10       1.5/5              No Change
                   '00      11       1.4/4                 -7%   
     
     ESPN          '97      10       0.8/ (601,501)        --
                   '98      10       0.7/ (479,947)      -14.3%
                   '99      10       0.7/ (545,804)     No Change
                   '00      10       0.5/ (394,047)        -29%
     
     LIFETIME      '97      11       0.4/ (370,000)        --
                   '98      12       0.5/ (355,000)        +25%
                   '99      14       0.6/ (417,000)        +20%
                   '00      15       0.5/ (361,000)        -17%

          For broadcast numbers, one ratings point = 1,008,000
     homes. % +/- is a comparison to the previous year's ratings.

                              -30-

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