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MEDIA NOTES

          TV MONITOR: Last night's 10:00pm ET 60-minute edition
     of FSN's "National Sports Report" led with a 5:46 report on
     the firing of IN Univ. men's basketball coach Bobby Knight, 
     followed by Red Sox-Yankees. "NSR" had 9:15 of total
     coverage on Knight.  Last night's 11:00pm ET 30-minute
     edition of CNN/SI's "Sports Tonight" led with a 6:17 report
     on Knight, followed by Red Sox-Yankees.  "Sports Tonight"
     had 8:17 of total coverage on Knight.  Last night's 12:00am
     ET 60-minute edition of ESPN's "SportsCenter" led with Red
     Sox-Yankees, followed by Tigers-White Sox.  The first non-
     MLB report, at 9:35 into the broadcast, was Knight, and
     "SportsCenter" had 6:14 of total coverage on Knight. 
          KNIGHT GOES TO ESPN TO TELL HIS STORY: Bobby Knight
     "will discuss his firing" in a live one-hour interview
     tonight at 7:00pm ET with ESPN's Jeremy Schaap.  Schaap:
     "This is not theater, it's journalism.  This is not an
     interrogation, it's an interview.  The goal is to elicit as
     much information as possible" (INDY STAR, 9/12). 
          NOTES: Inside.com's Stephen Battaglio wrote that Fox,
     NBC, ABC and CBS "have passed on" MLB's "initial asking
     price" for a new TV deal.  MLB is seeking $345M per year for
     the contract currently held by Fox, which includes regular
     and post-season coverage.  But one source said that MLB "has
     already gone back" to Fox with a lower figure, but
     "apparently it still isn't low enough."  One network sports
     exec said that MLB's rights fee "would have to be in the
     range" of $150M per year for the net "to make a small
     profit" (Inside.com, 9/10).....Visitors to NFL.com increased
     to 1.6 million for U.S. home Internet users during the week
     ending September 3, a 46% gain from the previous week.  More
     male users visited NFL.com during the week, making up 78% of
     the total Internet traffic for NFL.com.  Female users
     comprised 22% (Nielsen//NetRatings).

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