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MSG TAPS ABRAHAM: IS MOVE MEANT TO AID YANKEENETS TALKS?

          Former Time Warner Sports President SETH ABRAHAM was
     officially named Exec VP & COO for MSG yesterday.  Abraham
     will be responsible for several areas of the company,
     including Radio City Entertainment; MSG Sports Properties;
     MSG Networks; Corporate Marketing; and Special Event, Group
     and Suite Sales.  Abraham will begin at MSG in mid-October
     and report to MSG President & CEO DAVE CHECKETTS (MSG). 
     Abraham, on his new post: "Part of the attractiveness of
     going ... is to really be in the show."  Abraham said he
     "never really hesitated" when Checketts approached him about
     the job a month ago.  The HOLLYWOOD REPORTER's Michele
     Greppi writes at HBO, "there was no comment on speculation"
     that HBO Sports VP & Exec Producer ROSS GREENBURG will
     succeed Abraham.  Greppi: "Nor was there a definitive
     response to questions at [MSG] about whether [MSG Exec VP]
     JOSEPH COHEN, whose duties ... seem on the surface to
     duplicate much of Abraham's responsibilities, will report to
     Abraham" (HOLLYWOOD REPORTER, 9/12).  NEWSDAY's Steve Zipay
     writes in his new post, Abraham "might have to help broker a
     deal with YankeeNets for a new Yankees TV contract" with MSG
     Network.  Abraham previously worked with YankeeNets Chair 
     HARVEY SCHILLER and knows Yankees Owner GEORGE STEINBRENNER
     from his time at MLB in the '70s.  Zipay: "Sure seems like a
     shrewd hire by Cablevision."  Abraham: "I haven't been asked
     for input and I don't want to moonlight.  Right now, I'm in
     the bleachers" (NEWSDAY, 9/12).  DAILY VARIETY's John
     Dempsey writes that Abraham "won't have anything to do
     initially" with the Yankees TV deal "because he's staying on
     at HBO for another month to negotiate a new contract with
     boxer Roy Jones Jr. and to arrange the next two pay TV
     prizefights of Prince Naseem Hamed" (DAILY VARIETY, 9/12).  
          STILL TAKING IT TO COURT? In N.Y., Bob Raissman wonders
     about MSG's next move after YankeeNets' new $1.4B offer for
     Yankees TV rights over the next ten years (see THE DAILY,
     9/11): "The bet here is the Garden goes to court and
     contests the offer.  I have not seen the Yankees' offer, but
     it just seems MSG brass has not come this far to simply
     accept or reject it" (N.Y. DAILY NEWS, 9/12).  

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