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MEDIA NOTES

          TV MONITOR: Last night's 10:00pm ET 60-minute edition
     of FSN's "The Keith Olbermann Evening News" led with a 12:53
     report on IN Univ. firing men's basketball coach Bobby
     Knight, followed by Raiders-Colts.  The next non-NFL story,
     at 22:13 into the broadcast, was Tiger Woods' win at the
     Bell Canadian Open.  Last night's 11:00pm ET 30-minute
     edition of CNNSI's "Sports Tonight" led with a 5:12 on
     Knight's dismissal, followed by Rams-Seahawks.  The next
     non-NFL story, at 11:34, was Marat Safin defeating Pete
     Sampras to win the U.S. Open men's singles championship. 
     Last night's 11:00pm ET 60-minute edition of ESPN's
     "SportsCenter" (late due to NFL) led with a 7:58 report on
     Knight's dismissal, followed by Raiders-Colts.  The next
     non-NFL story, at 17:37, was Yankees-Red Sox (THE DAILY).  
          FINAL USA RATINGS FOR THE OPEN: USA Network's coverage
     of the U.S. Open earned an overall prime-time HH rating of
     1.4, up 8% from '99.  For the two weeks, USA had an overall
     day-night rating of 1.1, while the daytime rating of 0.7 was
     flat from '99.  USA saw "jumps" of 32% among adults 18-34 in
     prime time and 31% among adults 18-49 (N.Y. TIMES, 9/10).
          DETROIT DEAL NEAR? In Detroit, Crowe & Smyntek reported
     that a six-year, $50M agreement for WXYT-AM to carry the
     Tigers and Red Wings "is expected to be signed next week."
     The new deal "would allow" the Tigers and Red Wings to sell
     ad time during games and "pocket the profits."  WXYT "would
     keep ad revenue from the pregame and postgame shows."  The
     Tigers have been on current carrier WJR since '61, about ten
     years longer than the Red Wings (DETROIT FREE PRESS, 9/9).
          TIGER FORCES SENIOR EVENT TO TAPE: Saturday's third
     round coverage of the Senior PGA Tour's Comfort Classic was
     moved from its planned live coverage from 2:00-4:00pm ET on
     ESPN to tape delay from 5:00-6:30pm ET so ESPN could show
     Tiger Woods playing at the Bell Canadian Open.  Senior PGA
     Tour VP/Business Affairs Hal Seward, on the change:
     "Actually, the change is better for us because now we have
     them as the lead-in program for us" (INDY STAR, 9/9).
          NOTES: In Knoxville, Laura Ayo reported that the Univ.
     of TN (UT) "is fighting attempts" by ESPN to subpoena
     thousands of student records and university documents "in
     connection with federal defamation lawsuits pending against"
     the net.  UT attorney Alan Parker argued that it will "cost
     the university tens of thousands of dollars and take months
     to comply" (NEWS-SENTINEL, 9/9)....Though MLB's Web url will
     change to mlb.com, the N.Y. TIMES' Murray Chass wrote that
     "does not mean its Internet policies will change with the
     name."  Chass: "When the site carries news articles about
     player contracts and salaries, financial details are first
     expunged."  MLB says that is because it "does not officially
     divulge player salary information" (N.Y. TIMES, 9/10).

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