ASPEN TO LAUNCH NEW MARKETING CAMPAIGN FOR WORLD CUP

          Aspen, CO, is "initiating a marketing blitz to attract
     visitors to town for the [World Cup Of Skiing] races on
     Thanksgiving weekend," according to Janet Urquhart of the
     ASPEN TIMES. World Cup Organizing Committee Event Manager
     Jayne Poss said that out-of-town skiers are the target of
     discounted lift ticket/lodging packages "designed to kickoff
     off the ski season with the kind of bustle normally
     associated with winter's busier weekends."  Poss is also
     seeking contributions of $5,000, $2,500 or $1,500 "from
     various segments of the business community," while lodging
     operators have donated 1,000 room nights worth about
     $175,000 to accommodate racers, coaches, officials, and
     media who will be attending the event (ASPEN TIMES, 8/29).