FULL ROSTER OF LOCAL SUPER BOWL SPONSORS: In Tampa,
Carter Gaddis reports that 13 corporate sponsors have
"reached financial agreements" with the Tampa Bay Super Bowl
XXXV Task Force, helping the organization raise about $2.5M,
which "more than covers the private half" of its
"anticipated" $4M budget. Six Tampa-based companies --
WFLA-NBC, FL Power Corp., Home Shopping Network, National
Geographic Imaging, Tampa Electric and the Tampa Tribune,
join Sun Trust Banks, Infinity Broadcasting -- which owns
Bucs flagship radio station WQYK-FM -- JCB, BPB Celotex and
Norsk Hydro (TAMPA TRIBUNE, 8/25). Meanwhile, in St.
Petersburg, Greg Auman writes that NFLP "has been vigilant
in tracking down any Web sites" with the Super Bowl phrase
"in their name." Tampa business exec Joe Redner registered
the site superbowltampa.net, but "after getting a letter
from the NFL, he turned it over." The NFL obtained its
rights and the site no longer exists (ST. PETE TIMES, 8/25).
OTHER NOTES: The XFL formally announced a deal making
BIKE the league's official on-field helmet supplier (XFL).
...Pete Sampras made a promotional appearance at Macy's
Herald Square in N.Y. last night to unveil the Movado SE
watch (N.Y. DAILY NEWS, 8/25)....Sara Lee consolidated the
$10M ad account for its Champion apparel line at Long Haymes
Carr, NC (AD AGE, 8/25)....The Predators have named Frank
Best & Ingram, Nashville, as the team's creative agency of
record. Agency President Bobby Frank said that the
Predators will "maintain the saber-toothed tiger icon, but
change every other branding facet" (ADWEEK, 8/21).
