NAMES & FACES: GOLFWEEK's "Forecaddie" spent most of
Sunday afternoon "trying to read the logo" on the shirt of
Bob May, who finished second to Tiger Woods at this past
weekend's PGA Championship, and it "wasn't until" the use of
"digital imaging ... that the mystery was solved -- and the
Carnoustie logo was revealed." A spokesperson for CA-based
Carnoustie said the company has been supporting May "for a
couple of years." The "Forecaddie" wonders, "Did Carnoustie
miss out on a publicity bonanza with their classy, but
unreadable, logo?" (GOLFWEEK, 8/21)....In UT, Max Knudson
profiled Jazz F Karl Malone's new 5,200-square-foot Malone
Outfitters in UT, the 11th in the chain but first in the
state, set to open in November. ID-based Malone Properties
VP/Development & Operations Thayne Fisher said Malone
"provides a unique opportunity. He's the owner of the
company, and we leverage his name" (DESERET NEWS, 8/21).
LEAGUE DEALS: The WUSA has signed on as the first
Associate Sponsor of the Discovery Health Channel Women's
Soccer Challenge, a 12-game post-Sydney Olympics indoor
soccer tour that will visit seven of eight WUSA markets
(WUSA)....MTV has been selected to produce the halftime show
of CBS' broadcast of Super Bowl XXXV (See THE DAILY, 7/7)
(NFL)....Chicago-based Wilson Sporting Goods has inked a
six-year extension on its NFL ball licensing deal (Wilson).
