NIKE: Nike ACG has entered into a four-year deal with
Intrawest Corp., under which the ACG line of outdoor
athletic footwear and apparel will be sold at Intrawest's
ten resorts in the U.S. and Canada (Nike). L.A.'s Great
Western Forum will host an indoor snowboard and music
festival, to be called "Dreamcast Presents The ACG Indoor,"
September 9. The festival will feature 20 int'l
snowboarders competing for $75,000, as well as a live
performance from rapper Eminem. The event will be produced
by On Board Entertainment and air on USA Network October 7
(Nike)....Nike Team Sports will launch a new NHL Lifestyle
Apparel line this fall, which will include the Hat Trick
fleece top, the End 2 End "jersey-inspired sweater" and the
Odd Man Rush polar fleece top (SPORTS TREND, 8/2000).
NOTES: CA-based Churm Publishing has inked a
sponsorship deal with the Women In Sports Careers Foundation
(WISC). The deal includes ad support for WISC in Churm's
seven publications. Additionally, Churm will receive
exposure via WISC events and its Web site
(Churm)....Timberland's Mountain Athletics brand has inked a
sponsorship deal as the Official Training Brand of USA
Cycling and has also entered into a partnership with All
American Trail Running Association. Additionally,
Timberland has partnered with IBM for the company's "Extreme
Machine" $1-2M global marketing campaign. The campaign
features 100 roadshow events across the U.S., a Webcast and
direct mail and sales collateral pieces (Timberland).