Texas Motor Speedway's (TMS) ticket program is examined
by Tony Fabrizio of the DALLAS MORNING NEWS, who writes the
program calls for the "best grandstand seats" at TMS' 2001
Winston Cup race, the DirecTV 500, to go to season-ticket
holders, which means the "only sure way" fans can get
frontstretch seats for the race is to buy tickets to the
speedway's six other races. Also, while "most other tracks -
- whether or not they sell season tickets -- allow single-
event ticket buyers to purchase their same seats year after
year," TMS only allows PSL holders to "have renewal rights."
Also, Fabrizio writes that despite criticism by fans, the
program "is reasonable in today's economics. It gives the
speedway's best customers exceptional value, and it's good
for motor sports in Dallas-Fort Worth." A "traditional
ticket-selling system isn't possible at TMS. The PSL concept
was needed to help finance the track, and the season-ticket
approach is necessary because the speedway has only one high-
draw Winston Cup race." With a base of 50,000 season-ticket
holders, TMS is "virtually assured of profitability for all
of its major races." Additionally, for fans who "appreciate
a variety of racing, the 2001 season-ticket is a sweet deal."
Prices range from $170-486. The pricing includes a discount
of 5-16% from single-event prices (DAL. MORNING NEWS, 8/17).
