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WNBA ATTENDANCE DOWN, BUT AZ COLUMNIST TALKS UP POSITIVES

          Though attendance is down 11.4% from '99, the WNBA "is
     not going anywhere, not as long as NBA owners ... continue
     bankrolling the fledgling league," according to Pedro Gomez
     of the ARIZONA REPUBLIC, who wrote that NBA owners "want it
     [WNBA] around for financial reasons, to fill up 16 more
     dates that would normally be dark nights at NBA arenas." 
     Gomez: "That might be the hidden story behind the WNBA, but
     these are real people who sit in the seats and play the
     game.  They don't care about why the league is here.  They
     just care that it's here.  I'm not going to sit here and say
     it's on par with the NBA.  Of course it's not.  But there is
     a niche of hardcore fans who truly enjoy these games."  More
     Gomez: "The WNBA is definitely not for everyone. ... Neither
     is hockey nor [AFL].  Yet no one seems to go out of their
     way to dump on those leagues" (AZ REPUBLIC, 8/12).
          LOOKING FOR A SPARK: In CA, Gage Harter noted that the
     Sparks averaged 6,563 fans for 16 home dates, and finished
     14th in the 16-team WNBA in announced attendance this
     season.  Only the Sting and Starzz "attracted smaller
     crowds."  Sparks GM Penny Toler: "The bottom line is,
     compared to any city, we have by far more things to do in
     Los Angeles than any place in the world."  Team President
     Johnny Buss "did not return calls" (ORANGE COUNTY REGISTER,
     8/13).  In Phoenix, Richard Obert wrote that only 6,167 fans
     attended Game One of the Sparks-Mercury opening-round
     playoff series on Friday, the "smallest" Mercury crowd in
     its history (ARIZONA REPUBLIC, 8/12).  Game Two drew 9,811
     fans to the Great Western Forum yesterday in CA (THE DAILY).
          SEASON OF FIRSTS: In Houston, W.H. Stickney Jr. wrote
     that 8,053 fans attended Game One of the Comets-Monarchs
     playoffs series on Saturday at Arco Arena, the first playoff
     game in Monarchs history (HOUSTON CHRONICLE, 8/14).  Game
     One of the Rockers-Miracle series drew 6,265 at the TD
     Waterhouse Centre (ORLANDO SENTINEL, 8/12).

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