The golf fan base (43.3%) is higher than in any month
previously recorded by the ESPN Sports Poll, a product of
TNS Intersearch. Following is a demographic profile of fans
aged 12+ who said that Tiger Woods was their favorite
professional athlete. For more information, please visit
www.sportspoll.com.
YEAR
2000 1999 1998 1997
% of U.S. Pop with Tiger 3.7% 1.6% 1.3% 2.2%
Woods as their favorite
athlete
RANK 2 5 6 2
AGE n= 395 346 289 434
12-17 % 3.9 4.9 8.3 5.7
18-24 % 5.4 7.4 5.7 8.6
25-34 % 9.6 10.7 14.1 14.5
35-44 % 16.1 19.0 20.8 22.3
45-54 % 19.9 18.6 15.9 17.9
55-64 % 18.2 16.4 13.4 13.8
65+ % 26.9 23.0 21.7 17.3
GENDER n= 397 351 291 438
Male % 44.2 46.8 40.8 42.3
Female % 55.8 53.2 59.2 57.7
RACE n= 384 335 283 425
White % 78.6 76.5 75.3 76.0
African-American % 12.0 17.7 12.5 10.0
Hispanic % 6.4 3.1 6.4 7.7
Other % 3.0 2.7 5.8 6.3
INCOME n= 298 271 225 344
< $12K % 4.5 7.2 5.4 4.3
$12K-$19,999 % 9.3 10.5 7.8 7.8
$20K-$29,999 % 12.6 12.8 13.7 11.4
$30K-$49,999 % 24.7 24.3 23.8 29.4
$50K-$74,999 % 20.2 19.0 17.9 19.2
$75K-$99,999 % 15.4 13.9 19.3 13.0
$100K-$149,999 % 8.7 8.3 7.1 10.3
$150K+ % 4.6 4.1 5.0 4.6
* (Year 2000 includes data from January through June only)
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