Menu
Sponsorships Advertising Marketing

ARRINGTON EYES BIGGER PIECE OF THE PIE FROM MERCH SALES

          Redskins rookie LB LaVar Arrington has "mystified" the
     team and sports industry execs by "becoming the only NFL
     player in recent memory to refuse to allow" the NFLPA's
     Players Inc to use his name or likeness on merchandise (see
     THE DAILY, 7/27), according to Eric Fisher of the WASHINGTON
     TIMES.  Arrington and his agents are "seeking a greater
     percentage of the pie, and seem to be placing the burden of
     dealmaking on the union."  But the NFLPA, "of course,
     doesn't want to make an exception" for Arrington, as that
     would "open up a Pandora's box for everyone wanting a better
     cut than the next guy."  Arrington: "It's up to [the NFLPA]
     whether we can work something out.  There are some things
     we're still trying to get established.  We're trying to get
     it hammered out."  Fisher noted that any player who signs
     with Players Inc "receives an equal share" of licensing
     revenues, some of which goes to union dues, and that the
     annual share has "amounted to about" $5,000 per player in
     recent years.  But "star players also receive" an additional
     6% of the wholesale cost of any merchandise bearing his name
     or likeness.  While Arrington "perhaps could make more money
     if he somehow fought to win" the right to use his name along
     with NFL-owned Redskins marks, no individual player has
     "challenged the system to obtain those kind of licensing
     rights for one simple reason: it's just not worth the
     effort."  Players Inc President Doug Allen said the NFLPA
     paid out more than $20M in licensing royalties to players
     last year.  Allen: "This situation is really mystifying,
     because any player who isn't signed (with Players Inc) is
     costing himself money" (WASHINGTON TIMES, 7/30).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/07/31/Sponsorships-Advertising-Marketing/ARRINGTON-EYES-BIGGER-PIECE-OF-THE-PIE-FROM-MERCH-SALES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/07/31/Sponsorships-Advertising-Marketing/ARRINGTON-EYES-BIGGER-PIECE-OF-THE-PIE-FROM-MERCH-SALES.aspx

CLOSE