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Leagues and Governing Bodies

RAHAL'S VISION QUEST: CART SHOULDN'T TRY TO BE NASCAR

          CART interim CEO Bobby Rahal tells the CHICAGO
     TRIBUNE's Skip Myslenski that the racing series should not
     be compared to NASCAR.  Rahal: "We've allowed ourselves to
     be maneuvered into a position -- whether it's by some part
     of public opinion or by our own defensiveness -- into a
     corner.  But my view is we have something very different
     from NASCAR. ... I think the reality is that we shouldn't
     try to be NASCAR.  We are very different.  We represent
     different things.  Our fan base is different.  Our
     technology is much greater and different.  The color of our
     series, with the diversity, is different."  Rahal continues,
     "We apologize for not having many Americans [driving]. 
     Explain to me what an American is.  We have some great young
     Hispanic drivers in this series.  But somehow we're afraid
     to mention that, or take pride in that, it seems to me,
     because we've allowed ourselves to be maneuvered on this
     issue.  So we have a diversity and we have values that are
     just very, very different from what NASCAR has" (CHICAGO
     TRIBUNE, 7/28).  ESPN2's Robin Miller, on comparing CART to
     NASCAR: "They're never going to draw 170,000 people like
     NASCAR, at least they're not right now. ... I don't care
     what you [have] to do, get some people in the seats. 
     They're charging the same price as NASCAR's [tickets]. 
     Well, you can't do that right now" (ESPN2, 7/27).
          UN-AMERICAN LEAGUE? Meanwhile, in Detroit, Steve Crowe
     writes on CART's marketing of drivers like Juan Montoya:
     "You can tell the CART powers hundreds of times that -- at
     least at this juncture -- almost nobody in America will be
     moved to buy anything sold by a Colombian ... driver they
     know nearly nothing about."  Crowe adds, "CART's most
     marketable commodity -- series leader [Michael] Andretti, an
     American and CART's all-time victory leader -- seems barely
     an afterthought in recent advertising."  More Crowe: "So
     what is [CART's] answer to declining U.S. crowds and TV
     audiences: events at new ovals next year in Germany and
     England.  It's called racing away from your problems instead
     of solving them" (DETROIT FREE PRESS, 7/28).
          IRL CLOSE TO NEW DEAL IN GA: In Atlanta, Kent Mitchell
     writes that Atlanta Motor Speedway (AMS) and the IRL "seem
     to be getting closer" to a new, three-year contract.  AMS GM
     Ed Clark said that his staff conducted a survey of 100
     ticket buyers to the July 15 Atlanta Classic 500 that
     produced some "encouraging" results.  Of those surveyed, 85%
     said that they had attended a race at AMS before, 64% said
     that they had attended NASCAR races, and 21% said that they
     had attended "only" IRL races.  Clark: "That last one was
     interesting.  And I've received about 25-30 e-mails saying
     they'd come back to another [IRL] race.  Every sign is
     encouraging" (ATLANTA CONSTITUTION, 7/28).

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