BANK ONE ADJUSTS STRATEGY, ENDS SENIOR PGA STOP SPONSORSHIP

          Bank One has decided "not to continue" its title
     sponsorship of Dallas' Senior PGA Tour event beyond this
     year, "casting serious doubt about the tour's future" in the
     city, according to Brad Townsend of the DALLAS MORNING NEWS. 
     Bank One had an option to sponsor the tournament next year,
     but last week, in reaction to "disappointing second-quarter
     earnings," the bank announced a "wholesale repositioning of
     the company."  Bank One Regional Manager of Media Relations
     Chris Spencer: "We've re-evaluated our priorities and
     determined that the sponsorship of senior tour golf doesn't
     fit into our current corporate objectives."  It "appeared"
     the Senior Tour "would remain in Dallas in some form, but
     now it is more likely the tour won't be back."  Tour execs
     "admit there is no company waiting in the wings" to sponsor
     a regular tour event in Dallas (DALLAS MORNING NEWS, 7/27).