Leagues and Governing Bodies

SURE BET? BLOOMBERG REPORT HAS NET IN TV DISCUSSIONS W/CBA

7.27.2000

          BET "is in negotiations" with the CBA to place the
     league's games on its network, according to Soshnick &
     Westhead of BLOOMBERG NEWS.  BET VP/Media Relations Michael
     Lewellen: "We're always looking to supplement our
     programming, add some diversity.  We're interested in adding
     some CBA games to the second half of the new [TV] season." 
     The CBA currently "doesn't have" a TV contract.  Meanwhile,
     NBPA Exec Dir Billy Hunter "wouldn't speculate on what a
     possible" CBA-BET TV agreement "would mean for the league or
     how much it'd be worth."  Hunter: "It could be like an
     infomercial, where [outgoing CBA Chair] Isiah [Thomas] is
     paying them to help create brand identity, or BET could be
     paying the league $5" (BLOOMBERG NEWS, 7/27).

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