AMERICAN STARS: In L.A., Greg Johnson reports on the
endorsement strategy of Tiger Woods. FCB, S.F., VP/Sports
Marketing Dir Keith Bruce said "one of the smart things IMG
is doing" in its handling of Woods is "purposely holding
back on business opportunities." Univ. of OR Warsaw Sports
Marketing Center Dir Rick Burton added, "I don't think Tiger
or his management team wants or needs more endorsements.
It's now about what he wants his legacy to be in terms of
humanity" (L.A. TIMES, 7/26)....Lance Armstrong appeared on
ABC's "GMA" this morning. Prior to Armstrong's appearance,
USPS workers opened the 7:30 segment with the "GMA" greeting
while congratulating Armstrong. Armstrong also was a guest
on "Live With Regis & Kathie Lee" and CNN (7/26).
AGENCY NEWS: The Charlotte Touchdown Club, a non-profit
promoting high-school, collegiate and professional football,
has entered into a two-year partnership with Charlotte-based
Muhleman Marketing. Muhleman will provide PR services, event
planning and branding consultation for the annual Mike
Fox/Bronko Nagurski Award & Event Gala (Muhleman).
SPONSORSHIP: Miami-based SportsYA!, a Spanish-and
Portuguese-language sports portal, has signed a three-year
sponsorship deal with the Uruguayan soccer team Atletico
Penarol. Under the deal, SportsYA! gets uniform and stadium
signage, as well as e-commerce rights for team merchandise
(SportsYA!)....Coca-Cola's PowerAde has become the exclusive
sports beverage of the AAU. PowerAde will set up booths and
provide product at all AAU sanctioned events (AAU).
