EXECUTIVE TRANSACTIONS

          The ATP Tour has promoted DAVID HIGDON from VP/Special
     Projects to VP/Corporate Communications.  The Tour also
     promoted GREG SHARKO from Senior Communications Manager to
     Dir of Communications, Americas (THE DAILY)....TIM WOODBURN
     has resigned as VP/Communications & Broadcasting with the
     Kentucky Thoroughblades to become Sports Dir for Cumulus
     Broadcasting of Lexington (LX HERALD-LEADER, 7/22)....DAN
     PEARSON, the AFL Orlando Predators publicist for the past
     eight years, is leaving to join the XFL Orlando team
     (ORLANDO SENTINEL, 7/22).....Event photography service
     company PrimeShot.com named DAN COHEN as VP/Business
     Development.  Cohen was VP/Sales for the Redskins
     (PrimeShot.com)....SportsYA! named FERNANDO SCHWARTZ as Dir
     of Editorial Content.  Schwartz was Dir of Planning &
     Development for the Sports Division at Televisa (SportsYA!).
     ...The Hurricanes promoted former media relations intern
     MIKE SUNDHEIM to Media Relations Assistant (Hurricanes).