NASCAR: In NC, Mike Mulhern reported that one of the ad
packages that NASCAR TV execs are offering for next year's
Winston Cup series "features two 30-second ads per race for
a 17-race half-season, for $6 million. That's $350,000 per
minute." But execs "didn't say" how many of those 17 races
will be on network TV and how many will be on cable (WINSTON
-SALEM JOURNAL, 7/22). In Dallas, Richard Alm reported that
Streetball Partners Int'l is "taking its grass-roots sports
marketing" to NASCAR, as it has created the Sony TechPit.
The "portable unit," a 900-square-foot tent and a 53-foot-
trailer, was at Pennsylvania 500 this weekend and will be at
18 other NASCAR races this year (DALLAS MORNING NEWS, 7/23).
TENNIS: IMG extended its rights deal with the WTA
Tour's Bank of West Classic in CA for three years through
2004 (CONTRA COSTA TIMES, 7/22)....The USTA Women's $75,000
Challenger tennis tournament in WA "found a bit of good
fortune when Compaq and Microsoft signed on again this year
to help bankroll" the event (SEATTLE P-I, 7/24).
NOTES: Univ. of OR President Dave Frohnmayer and VP
Duncan McDonald attended the Worker Rights Consortium's
first meeting last Thursday. Frohnmayer: "It's an
organization with a long way to go before it can have any
presence on an international monitoring scheme. It's
disquieting to see how much ground needs to be covered."
The Univ. of MI, Univ. of IL, Columbia Univ., DePaul Univ.,
Cornell Univ. and the Univ. of CT also sent reps to the
meeting (AP, 7/21)....Hoover Co. signed on to title sponsor
the Grand Parade at the Pro Football Hall of Fame Festival
this year, marking the first time naming rights have been
sold in the event's 33 years (AKRON BEACON JOURNAL, 7/22).
