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MARKETPLACE ROUND-UP

          NAMES & FACES: ABC News' Tom Foreman reported on LPGA
     player Karrie Webb, who "is to women's golf what Tiger Woods
     is to the men."  LPGA player Laura Davies feels you "can
     make a direct comparison for the women's game, she's as good
     as [Tiger Woods] is in the men's game."  Foreman: "Webb's
     success came so quickly and unexpectedly, she has struggled
     to take it all in.  The [Australian] country girl often
     seems ill at ease when small cities of fans follow her." 
     Foreman added, "Out of golf circles, Webb is barely noticed,
     but that's OK with her" (ABC, 7/20)....Anna Kournikova is
     participating in the A&P Tennis Classic, an exhibition
     tournament held in NJ.  Promoter John Korff: "Anna has to do
     something to start justifying her bigness, but if she stays
     basically where she is in the rankings, this phenomenon can
     keep going this way for the next 10 years" (Bergen RECORD,
     7/21)....CA-based K-Swiss broke this week a new 30-second TV
     spot featuring Browns rookie WR Dennis Northcutt, touting
     the company's new line of training footwear and apparel. 
     The ad is part of K-Swiss' 2000 marketing campaign, which
     also features spots with tennis player Cecil Mamiit and
     Royals OF Mark Quinn.  All three spots will air on networks
     such as ESPN, MTV, BET and WB (K-Swiss).
          NOTES: In St. Paul, Gordon Wittenmyer reports that the
     first 10,000 attendees to tonight's Indians-Twins game will
     receive a Tony Oliva bobblehead doll.  Wittenmyer writes
     that the promo is "bigger than home runs, cooler than Ken
     Griffey Jr., the Twins' most popular promotion since Kirby
     Puckett made it to the big leagues."  Twins Dir of Marketing
     Patrick Klingler noted the team has "doubled the number of
     bobbleheads available" for fans since the first two nights
     of the promo (ST. PAUL PIONEER PRESS, 7/21)....TX-based AIM
     Technologies has signed a deal for its FANCARD.net fan-
     loyalty program with the WNBA Rockers (AIM Technologies).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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