A BREAK FROM TRADITION: In N.Y., Jack Cavanaugh reports
that Army's nickname has been officially changed from
"Cadets" to "Black Knights." The logo of a kicking mule
with the letter "A" is being replaced with a "sword-wielding
black knight astride a horse, with 'Army' and 'Black
Knights' underneath in block letters" (N.Y. TIMES, 7/20).
NAMES & FACES: DAILY VARIETY's Dave McNary writes on
Tour de France leader and defending champion Lance
Armstrong's decision not to cross SAG and AFTRA picket
lines. An Armstrong spokesperson said, "Since the race
began, Lance has been totally focused on the race, so we
have not even considered any ads for him" (DAILY VARIETY,
7/20)....Broncos RB Terrell Davis, on his endorsement deal
with Campbell's Soup: "They appreciate a player who's not
really flamboyant on the field and just takes care of
business. I'm a role model to a lot of people, ... [which
is] important to me. I recognize there's a lot of people
watching me, a lot of kids watching me, and if I can have
any type of influence on a child, then I'm going to try to
walk a straight line for that child" ("Up Close," 7/19).
TENNIS: In FL, Tom Rife wrote on the virtual ads which
ran during CBS' broadcast Sunday of the John McEnroe-Pat
Cash Quality Challenge Finals: "The advertising plastered on
the baselines during points was too artificial, a cheap,
troubling made-for-TV gimmick. Here's hoping the practice
doesn't spread" (NAPLES DAILY NEWS, 7/19)....AIG runs a
full-page ad in USA TODAY touting its sponsorship of the
U.S. Davis Cup team. The ad features the Davis Cup trophy
and promotes ESPN/ESPN2's coverage of the event (THE DAILY).
