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YANKEES SEEK A LITTLE MSG: EYE STAKE IN RETURN FOR RIGHTS

          YankeeNets Chair CEO Harvey Schiller said that the
     Yankees are "demanding an equity stake" in MSG as the price
     of renewal for the team's exclusive cable TV contract,
     according to John Dempsey of DAILY VARIETY.  But Cablevision
     Chair Charles Dolan is "balking at the prospect of
     restructuring MSG by handing over as much as 33% of the
     equity in the network to [Yankees Owner George] Steinbrenner
     just to get the Yankees to sign another long-term renewal." 
     Cablevision owns 60% of MSG, and Fox Sports owns the other
     40%, so "both parties would have to relinquish a sizable
     portion of their respective stakes to accommodate
     Steinbrenner's strategy." Meanwhile, one TV-sports exec said
     that MSG's lawsuit against the team seeking the right to
     match any rights fee offer, (see THE DAILY, 7/17), as well
     as the Yankees' "threat" to set up its own RSN, are "more
     symbolic than real."  The exec: "Neither Steinbrenner nor
     Dolan wants to go through the bloodbath that would take
     place if the Yankees set up a third network [in the N.Y.
     area]" (DAILY VARIETY, 7/18).  In N.Y., Richard Sandomir
     writes that Cablevision "would probably pay" from $75-100M a
     year to keep the Yankees on MSG.  Former MSG President Bob
     Gutkowkski: "The Yankees don't want to sell their rights ...
     I think the Yankees will win.  And losing the Yankees will
     be a huge body blow to Cablevision.  MSG may have to be
     folded into Fox Sports New York" (N.Y. TIMES, 7/18). 
     NEWSDAY's Steve Zipay writes that Dolan "must be kicking
     himself.  Had he completed a deal to buy a share of the
     Yankees two years ago ... the company would not be in the
     position it finds itself" (NEWSDAY, 7/18).

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