In Dallas, Andy Hood reported that cycling team sponsor
USPS is "pulling out the red carpet for dozens of people who
will help celebrate what everyone is hoping" is Lance
Armstrong's second-consecutive Tour de France victory.
After the race's finale, more than 200 people will attend an
"invitation-only party, including riders, friends, family
and corporate sponsors" (DALLAS MORNING NEWS, 7/16).
...Fogdog.com is running a consumer sweeps around this
week's British Open. The winner will play the 18th hole of
Carnoustie with Fogdog endorser Jean Van de Velde, who lost
a three-shot lead there in the final round of the tournament
last year (USA TODAY, 7/17)....In Baltimore, Don Markus
profiled Tiger Woods, and quotes Univ. of OR Warsaw Sports
Marketing Center Dir Rick Burton as saying, "[Woods is]
Elvis. We found Elvis and he looks like Tiger Woods. ...
But I also think Tiger is closer to the face of who the
world will look like in the future. The world won't be
black or white, it will be all graduations of black and
white. Tiger is the first athlete who can't be defined
racially" (Baltimore SUN, 7/16).
