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MEDIA NOTES

          TV MONITOR: Last night's 10:00pm ET 60-minute edition
     of FSN's "National Sports Report" led with the Yankees
     obtaining P Denny Neagle from the Reds for four minor
     leaguers, followed by the Braves obtaining P Andy Ashby from
     the Phillies for P Bruce Chen and P Brian Osting.  The first
     non-MLB report, at 5:17 into the broadcast, was news that
     free agent G Tracy McGrady had agreed to a six-year, $67M
     contract with the Magic.  The "NSR" reported on the XFL's
     new charter franchises at 35:02.  Last night's 11:00pm ET
     30-minute edition of CNN/SI's "Sports Tonight" led with the
     Neagle trade, followed by the Ashby trade.  "Sports Tonight"
     was pre-empted for 9:36 by a special report from CNN News.
     Last night's 11:00pm ET 60-minute edition of ESPN's
     "SportsCenter" also led with the Neagle trade, followed by
     the Ashby trade.  The first non-MLB report, at 8:12, was
     Tracy McGrady.  "SportsCenter" did not report on the XFL's
     new charter franchises (THE DAILY).
          PEOPLE & PERSONALITIES: In San Jose, Bud Geracie
     reviewed Dan Patrick's radio show on ESPN Radio: "Give
     Patrick credit. ... He doesn't fawn, and he doesn't pretend
     to be anything other than what he is."  During Tuesday's
     interview with Pete Sampras, Patrick told Sampras, "I'm not
     the media" (SAN JOSE MERCURY NEWS, 7/12)....Terry Bradshaw,
     on ABC hiring Dennis Miller for "MNF": "The question is, how
     is [fellow "MNF" booth analyst] Dan [Fouts] going to react? 
     Is he witty enough to bounce off Miller?  We'll have to wait
     and see" (PITTSBURGH POST-GAZETTE, 7/13). 
          NOTES: The Penguins extended their broadcast agreement
     with WWSW-FM and WWSW-AM for another three years.  WWSW will
     carry all regular-season games plus playoffs, while sister
     FM stations WDVE and WXDX will "continue playing large roles
     in club promotions" (POST-GAZETTE, 7/13)....In FL, Peter
     Kerasotis: "Is it just me, or is anybody else annoyed that
     ESPN plays music while their SportsCenter anchors try to
     give us the baseball highlights? ... Yo, ESPN, if I want to
     hear people trying to talk over music, I'll go to a bar" (FL
     TODAY, 7/13)....In OK City, Mel Bracht wrote that FSN's SW
     "Regional Sports Report" got off to a "good start last
     week," but weekend co-anchor Ric Renner "leaves a lot to be
     desired.  A Mike Myers-lookalike, he appeared to be
     auditioning for a spot on 'Saturday Night Live,' waving at
     the camera and trying much too hard to be funny.  At least,
     co-anchor Randy McIlvoy appears sane" (OKLAHOMAN, 7/12).

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