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L.A. FINALLY GETS A FOOTBALL TEAM: XFL TO PLAY AT COLISEUM

          The XFL officially announced L.A. as one of its eight 
     charter franchises to begin play in February at a press
     conference yesterday at the House of Blues, according to
     Steve Dilbeck of the L.A. DAILY NEWS.  The team named J.K.
     McKay as GM and will play its games at the L.A. Coliseum.
     Coliseum Commission President Zev Yaroslavsky, who
     "promised" to bring pro football back to the city when he
     took over his position, said, "This is not necessarily what
     I had in mind at the time, but it will do."  XFL Chair Vince
     McMahon: "The arrogance and lack of common sense of the
     suits that run the NFL not to have a franchise here in Los
     Angeles, the second-largest market in this country, is not
     to be believed.  It is downright insulting to the local
     populace."  McMahon said that XFL tickets will cost between
     $22-25, and teams will play no exhibition games before their
     ten-game regular season schedule.  McMahon: "The only way
     you get the (NFL) season tickets is to buy the damn
     exhibition games.  Wow, that is a racket-and-a-half the NFL
     has.  That's real (bull).  The way they treat their fans is
     unbelievable."  McKay was part of NHL Kings co-Owner Ed
     Roski's group that lobbied for an NFL team in L.A. (L.A.
     DAILY NEWS, 7/13).  Also in L.A., Paul Gutierrez writes that
     McKay's appointment "gives an air of legitimacy to the
     league."  McKay: "It's a tough challenge, but I believe the
     timing is so perfect.  No league, no start-up league, has
     come with a marketing machine like the [WWF] behind it"
     (L.A. TIMES, 7/13).  FSN's Kevin Frazier: "Like the
     neglected spouse yearning for some loving, Los Angeles has
     been left without an NFL football team since '95, but now
     the [WWF] is ready to step in and solve the problem" FSN,
     7/12).  XFL President Basil DeVito: "We're hoping to average
     20,000 a game in each of our cities.  My goal is 1 million
     tickets sold for the entire season.  Every ticket I sell in
     Las Vegas over 20,000 is one less I have to sell in
     Birmingham or San Jose" (LAS VEGAS REVIEW-JOURNAL, 7/13). 
     L.A. Sports & Entertainment Commission President Kathryn
     Schloessman said that the L.A. franchise "has been promised
     that all five of its 2001 home games will be played on
     Saturday nights for broadcast on NBC" (DAILY VARIETY, 7/13).
          LINE DANCING: The XFL also formally announced plans for
     Las Vegas to be one of its charter franchise, playing at Sam
     Boyd Stadium, and Steve Carp writes that the league "is
     hoping to have its games put on betting boards" at sports
     books in the city.  MGM Grand Assistant VP/Racing and Sports
     Rich Baccellieri: "We don't know what kind of caliber of
     play it's going to be, but I'm sure after the first couple
     of weeks, you'll see the XFL up on the boards, probably with
     low limits."  Meanwhile, McMahon said that he "will run a
     clean league": "The XFL's code of conduct is simple.  You
     break the law, I'll fire your ass.  There'll be no convicted
     felons in the XFL" (LAS VEGAS REVIEW-JOURNAL, 7/13)  In Las
     Vegas, Joe Hawk writes on the XFL: "I love it.  Absolutely,
     positively love it. ... Pardon me for gushing, but I think
     ... Vince McMahon has hit on something big with his new
     sass-and-badass pro football league."  Hawk predicts that
     the XFL will "thrive by being everything the NFL isn't" (LAS
     VEGAS REVIEW-JOURNAL, 7/13).  XFL Senior Consultant for
     Special Projects Rich Rose: "I think the XFL will succeed
     because there's a large audience of Americans who like their
     football and who will enjoy a competitive game that has its
     exciting components to it" (LAS VEGAS SUN, 7/12).
          SPINNING THEIR WEB: In S.F., Tommy Cummings wrote that
     with a team based in the Silicon Valley, "the XFL better
     have an online strategy."  Cummings noted that so far,
     XFL.com "has been used mostly to accelerate the search for
     players and coaches."  But the league has hired former NBAE
     exec Michelle Difilippantonio as VP/Integrated Marketing to
     help it reach online users and has had "preliminary
     discussions" with S.F.-based Quokka Sports about "developing
     applications" for its Web programs (S.F. CHRONICLE, 7/12).
          PART II OF XFL PROMOS: McMahon was featured in promos
     for the XFL during Tuesday night's MLB All-Star Game on NBC. 
     In one, McMahon said, "I love football, especially the way
     the game should be played, the way it used to be played,
     when it was smashmouth, hard, contact type football.  No
     fair catches means the most exciting football you've ever
     seen.  The quarterback in the XFL is not protected, he's not
     afraid to be hit.  The XFL quarterbacks won't be wearing
     panties."  In another promo, McMahon said, "Football in
     February.  Football played in the rain, the snow and the
     mud, the way it should be played.  No domes, no artificial
     turf.  Football played under the harshest, most brutal
     conditions possible.  It won't be perfect.  It's not
     supposed to be.  It's football.  The XFL: Where uniforms get
     dirty" ("MLB All-Star Game," NBC, 7/11).

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