The Back Of The Book

CLIP AND SAVE: A BREAKDOWN OF NHL STANLEY CUP RATINGS

7.12.2000

          The following lists the average Nielsen household
     ratings for the NHL Stanley Cup Finals for the last five
     years.  From '96-99, games on broadcast TV were on Fox. 
     This year, broadcast games were on ABC.  All games on cable
     were televised by ESPN (Nielsen Sports Marketing).   

BROADCAST            '96       '97      '98      '99        '00
Teams              FLA/COL   PHI/DET   WAS/DET  BUF/DAL   DAL/NJ
Games                 2         1         1        3        4
Rating/Share         3.6/7     4.0/8     3.3/6    3.4/6    3.7/8
Males 18-34          3.5/14    4.7/19    3.5/13   3.0/12   3.0/12
Females 18-34        2.1/8     3.0/11    2.2/7    1.5/6    1.9/7

CABLE                '96       '97      '98      '99       '00
Games                 2         3         3        3        2   
Rating/Share         3.8/7     4.1/7     2.6/5    3.1/6    2.0/3
Males 18-34          3.8/13    5.9/20    3.1/12   3.0/13   2.2/8
Females 18-34        1.6/6     2.6/9     1.9/7    1.9/7    0.8/3

                              -30-

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