Menu
Olympics

ADIDAS SHOWS OFF OLYMPIC MEDAL UNIS IN PRESENTATION IN N.Y.

          U.S. athletes will wear adidas warm-up suits during
     medal ceremonies at the Summer Games in Sydney, according to
     Guy Trebay of the N.Y. TIMES, who called the "asymmetric
     outfits" featuring "fitted jackets and stitched-on chevrons
     that converge to emphasize not only the medals but the
     athletes' physiques -- a novel idea."  The new uniforms were
     unveiled yesterday in N.Y., and Trebay notes that in Sydney,
     "you won't be seeing any unseemly logo brouhaha [as occurred
     in '92 with the Michael Jordan/Reebok incident]," as U.S.
     athletes will "sign waivers guaranteeing that, should they
     happen to [win a] medal, they will do so wearing the
     official sponsor's clothes" (N.Y. TIMES, 7/11). Also in N.Y.
     John Jeansonne writes that the event "was staged by adidas
     to boast" that the company will outfit more than 3,500
     athletes at the Games.  adidas "has agreements" to provide
     U.S. competition uniforms "with just five" NGB's, including
     weightlifting, boxing, gymnastics, fencing and men's
     volleyball, and while USAT&F "is under contract to dress all
     its athletes" in Nike competition uniforms.  But once they
     appear on the medal stand, the Nike uniforms "must be
     covered by adidas award suits" (NEWSDAY, 7/11). 
          SIMULATION STIMULATION? In UT, Vince Horiuchi writes
     that the SLOC will be using PCs "to study how buses and
     visitors move" to 2002 Games venues, and how Olympic staff
     "will handle bottlenecks that might cause congestion" at the
     Games.  Horiuchi: "It's just one of three ways officials are
     using PCs to simulate the two-week Games to figure out what
     problems might erupt."  In addition to testing the flow of
     buses and pedestrians, the SLOC is "running simulations to
     see how their computer networks will hold up and how well
     data like racing times" will transmit from the venues to
     broadcasters (SALT LAKE TRIBUNE, 7/11).  

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/07/11/Olympics/ADIDAS-SHOWS-OFF-OLYMPIC-MEDAL-UNIS-IN-PRESENTATION-IN-NY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/07/11/Olympics/ADIDAS-SHOWS-OFF-OLYMPIC-MEDAL-UNIS-IN-PRESENTATION-IN-NY.aspx

CLOSE