S.F.-based Quokka Sports and Miller Sports Group's
Sailing World magazine have struck a deal to "share
editorial content" on their sailing sites, sailingworld.com
and sailing.quokka.com, effective immediately (AD AGE, 7/9).
Meanwhile, the SPORTSBUSINESS JOURNAL's Ron Leuty writes
that Quokka "is talking with investors who could pump" $40-
50M into the company. One analyst said that such an
investment "would help" Quokka "cover research and
engineering expenses" of up to $5M a month. Quokka CEO Alan
Ramadan "did not say when a deal would be announced or
reveal the size of new investors' stake in the company." At
the end of the first quarter, Quokka "had about $52 million
on its books" (SPORTSBUSINESS JOURNAL, 7/10 issue).
SPORTS' STICKABILITY: CNNfn's Diana Muriel examined
sports sites on the Internet and said, "Sport and the
Internet are emerging as a formidable team [with] sports-
related Web sites capitalizing on diverse on-line revenue
streams." By 2005, "advertising revenue from sports sites
will have jumped" 1000% to $6.27B, with sales of sports
merchandise expected to "leap" 3000% to $5.8B. Muriel:
"The Internet is also proving to be a money [maker] for
sports clubs themselves as teams like England's Manchester
United will soon be able to take advantage of a revolution
in broadcasting rights." Muriel concluded that "sports-
related Web sites are in a good position to top the league
of online earners" ("Entrepreneurs Only," CNNfn, 7/7).
