MARKETPLACE ROUND-UP

          AD SALES BOOSTED BY GAMES: Industry forecaster Robert
     Coen said that boosted by the Summer Games, total TV ad
     spending is "expected to climb" 9.4% this year in the U.S.,
     the "biggest increase" in 16 years (AP, 6/28).
          NOTES: In N.Y., Doucette, Celona, Seifman & Connor,
     noting the Braves and Mets begin a four-game series tomorrow
     at Shea Stadium, write that Braves P John Rocker "may be
     Public Enemy No. 1" in N.Y., but he's the "souvenir-seller's
     best friend."  Elliot Auerbacher, who sells memorabilia on
     his www.rockersucks.com Web site: "Just this week we sold
     about 35 dozen [Rocker] T-shirts.  I just ordered 100 dozen
     more and I hope it lasts through the weekend" (N.Y. POST,
     6/28)....Knicks G Chris Childs will model the latest Fila
     athletic gear tomorrow night at Macy's in N.Y. (THE DAILY).