SPORTS FANS SAY THAT PLAYERS KEY ELEMENT OF FAVORITE TEAM

          The ESPN Sports Poll, a product of TNS Intersearch,
     spoke with 233 children aged 7-11 during the first quarter
     2000, asking if they had a favorite team.  The results show
     that 70% of the respondents had a favorite team, and the 152
     children that had a favorite team were asked if the
     following factors influenced their choosing of that team.
     For more, see www.sportspoll.com (ESPN Sports Poll):

                CHILDREN 7-11 WITH A FAVORITE TEAM
                      
                                   BIG      LITTLE    NOT A
                        N=152     FACTOR    FACTOR    FACTOR
YOU LIKE THE PLAYERS               
OR THE TEAM                        66.9%     23.2%     9.5%

SOMEONE IN YOUR
FAMILY LIKES THEM                  34.0%     19.9%     44.3%

THEY WIN A LOT                     32.6%     33.5%     31.0%

THEY ARE YOUR
HOMETOWN TEAM                      23.3%     21.8%     53.7%

YOU LIKE THE COLORS OF
THEIR UNIFORMS                     21.0%     39.7%     38.3%

YOUR FRIENDS LIKE THEM             16.0%     26.0%     56.3%


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