DEALS: AOL will be the presenting sponsor of the NASCAR
Winston Cup Pennsylvania 500 at Pocono Raceway, which airs
on TBS July 23. Accompanying AOL's on-air promotion will be
a 48-foot-long AOL-branded tractor-trailer at the race which
will feature 10 AOL demo stations (TBS)....The Gravity Games
has signed NC-based Lorillard Tobacco to an exclusive
sponsorship agreement making it the Official Youth Anti-
Smoking Sponsor of the Summer Gravity Games 2000. Lorillard
joins Best Buy, Bolt.com, Irish Spring, Kick Media, Midway,
Mongoose, Mountain Dew, Norelco, Playstation, Speed Stick,
Toyota and UnionBay as Games sponsors (Gravity Games).
LOPEZ/PALMER LINE: USA TODAY's Jerry Potter reports
that Nancy Lopez "has sold her name" to Square Two Golf in
order to market her line of golf equipment. Lopez developed
Nancy Lopez Golf through Arnold Palmer Golf, which was
"broken up" on Monday with the Palmer name gong to Callaway
Golf and the Lopez name, and clubs and clothes, going to
Square Two. Lopez: "Square Two wants to pay more attention
to women golfers with golf clothes, shoes and now clubs.
They are very enthusiastic about this" (USA TODAY, 6/22).
JEREMY SPOKE IN...: In Orlando, Ed Hinton profiles
NASCAR driver Jeremy Mayfield, who won Monday's Pocono 500
when he bumped driver Dale Earnhardt: "Mayfield mania is on,
snowballing across the NASCAR-watching nation. Suddenly,
he's a hero to his peers and grassroots fans alike. He's
the good kid who decked the bully. He's the new sheriff in
town. He is, in driver jargon, The Man Who Took Out Dale
Earnhardt" (ORLANDO SENTINEL, 6/22). In Charlotte, David
Poole reports that a NASCAR Online chat session Tuesday
featuring Mayfield drew "more than 16,000 hits," setting a
record for the site's chat sessions at "nearly 10 times the
normal volume" (CHARLOTTE OBSERVER, 6/22).
