SCHWAB TO CONTINUE SPORTS PUSH IN TWO HIGH-PROFILE EVENTS

          S.F.-based Charles Schwab will have "both a significant
     national and local advertising presence" on U.S. TV coverage
     of the Sydney Games this summer, as the company has
     "supplemented" its national ad buy on NBC by "securing local
     Olympics ad inventory" on NBC affils in 11 U.S. markets,
     according to Langdon Brockinton of the SPORTSBUSINESS
     JOURNAL.  Schwab "declined to divulge the value" of the
     Olympic effort, but sources said that the national buy is
     "certainly a multimillion-dollar expenditure."  BBDO handles
     the company's creative, while Rubin Postaer & Associates is
     its national media buyer (SPORTSBUSINESS JOURNAL, 6/19).
          NFL BUY: Brockinton also reports that Schwab has signed
     on to be presenting sponsor of CBS' Super Bowl XXXV "pre-
     kickoff" segment, which will run from 6:00pm ET until the
     game's 6:20pm  kickoff.  Schwab is "slated to air" three
     spots during the segment (SPORTSBUSINESS JOURNAL, 6/19).