SI FOR WOMEN INKS PACT W/WOMEN'S LEAGUE: SOUNDS LIKE A FIT

          The WNBA has reached a multiyear marketing partnership
     deal with SI For Women, marking the league's first-ever
     marketing alliance with a print publication.  The agreement
     calls for SI For Women to receive in-game units on the
     WNBA's three national TV partners -- NBC, ESPN and Lifetime
     -- as well as local TV spots and on-court signage at all
     national games.  SI For Women will also have exclusive in-
     arena promotion rights in the magazine category.  In return,
     the WNBA will be promoted in SI For Women, SI For Kids, SI
     and their respective Web sites (WNBA).